A dermatology lead costs a fifth of a dental lead. That difference changes the budget, the keywords picked and the whole structure of the account. Here's what we know about each specialty we build for — open the dedicated page for the real detail.
The most efficient specialty in US healthcare search. Medical and cosmetic derm behave completely differently and belong in separate campaigns — the dedicated page shows why.
Third best of sixteen specialties. Almost all of the advantage comes from bidding on the condition — “lower back pain” — rather than on “physical therapy.”
Harder than the healthcare average on every metric, which is exactly why account structure matters more here than anywhere else. What you exclude is worth more than what you bid on.
Medians across 3,542 US healthcare campaigns. The gap between the cheapest and most expensive specialty here is more than four times, on both cost per click and cost per lead.
| Specialty | Cost per click | Conversion rate | Cost per lead |
|---|---|---|---|
| Dermatology | $4.90 | 25.3% | $18.54 |
| Physical therapy | $4.95 | 15.4% | $32.79 |
| All healthcare (median) | $5.64 | 8.09% | $66.02 |
| Dental | $7.03 | 7.7% | $84.77 |
LocaliQ healthcare search advertising benchmarks, updated January 2026, based on 3,542 US campaigns run October 2024 to September 2025. Medians, US dollars. Your own numbers will vary with location, competition and how the account is built.
Family practice, chiropractic, optometry, med spas — anywhere the campaign mechanics are similar to what's above. Tell us your specialty on the call and we'll say plainly whether it's a fit.
Three quick fields. We'll call you back within one business day.
Because the economics are completely different. A dermatology lead costs a fifth of a dental lead. Some specialties book by phone, others by form. Some have an obvious high-value procedure to bid harder on, others don't. Applying the same keyword strategy across all of them wastes budget in one direction or the other.
We take on other outpatient specialties where the campaign mechanics are similar — family practice, chiropractic, optometry, med spas. Request a callback and we'll tell you honestly whether it's a fit before you commit to anything.
No. Each one lays out the real US benchmarks for that specialty, the keywords worth bidding on, and how we structure the account — free to read whether or not you ever contact us.