A live client account, with the full day-by-day breakdown and how it compares to the US benchmarks.
An independent family practice runs a walk-in clinic one day a week, on Sundays. The ads only run that day — so four Sundays is four days of advertising, not four weeks.
Over those four days: $185.72 of ad spend, 44 clicks and 8 patient enquiries at $23.22 each. That is an 18.2% conversion rate against a US healthcare median of 8.09%, at roughly a third of the median cost per lead.
What changed was not that more patients arrived. It was that, for the first time, the practice could say how many and what each one cost.
| Day of advertising | Clicks | Enquiries | Rate |
|---|---|---|---|
| Day 1 | 3 | 0 | 0% |
| Day 2 | 17 | 1 | 5.9% |
| Day 3 | 14 | 6 | 42.9% |
| Day 4 | 10 | 1 | 10.0% |
| Total | 44 | 8 | 18.2% |
This is one client account and 44 clicks — a small sample, and day three produced six of the eight enquiries. We show the day-by-day table rather than just the average so you can see that for yourself. There is no before-and-after here either: the practice had no conversion tracking before this campaign, so there is no baseline to compare against and we are not claiming one.
So you can judge the numbers rather than take our word for them. Benchmarks are medians across 3,542 US healthcare campaigns.
| Metric | US healthcare median | This account |
|---|---|---|
| Conversion rate | 8.09% | 18.2% |
| Cost per lead | $66.02 | $23.22 |
| Cost per click | $5.64 | $4.22 |
| Sample size | 3,542 campaigns | 44 clicks |
Note the last row — our sample is small enough that the comparison is suggestive rather than conclusive. Benchmarks: LocaliQ healthcare search advertising benchmarks, updated January 2026, covering October 2024 to September 2025. Medians, US dollars.
Not because the ads failed — because nobody wired up the measurement. The front desk knows patients mention Google. The doctor hears it at the appointment. But nobody can put a number on it, so every budget decision after that is a feeling.
We build the campaigns, install the tracking and run the account for a full month before we charge you anything. Billing starts in month two.
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Because this client advertises on Sundays only, so four Sundays is four days of advertising. We are counting days the ads actually ran rather than calendar pages.
No, it is well above the US healthcare median of 8.09%. It is also drawn from 44 clicks, which is a small sample, and we expect it to settle lower as volume builds.
One. We are a small operation and we are not going to present a single account as an industry-wide claim.
That the account became measurable. Before this campaign the practice knew patients came from Google because the doctor asked them at the desk, but nobody could say how many or what each one cost. Now it is 8 enquiries at $23.22 each.
You don't, from one account. Which is why the first month of management is free — run a month on your own account with tracking installed and judge it on your own numbers.
Leave your name and number. We'll call you back, go through your Google Ads account with you, and tell you plainly what we'd change — what's wasting money, whether the tracking works, and what your cost per patient should be. No charge and no obligation, whatever you decide afterwards.