The first AI-managed medical clinic campaign of its kind. Launched May 2026. Running live every Sunday.
Calgary NE Walk-In Clinic began offering Sunday walk-in hours (9AM–2PM) in May 2026 — a Calgary NE first. The problem: nobody knew. The clinic had no existing Google Ads account, a 3.1★ rating, and a limited budget to work with.
The challenge wasn't just getting ads live. It was making a small Sunday-only budget work hard enough to justify the added staffing cost.
No account, no conversion data, no quality score — starting from zero.
Low rating means patients who click the ad then check Google and bounce.
5-hour window (9AM–2PM) with only 7AM–1:30PM ad delivery to catch intent before the clinic closes.
A leading local competitor had 4.7★ and thousands of reviews. Patients defaulted there.
Tight match types: "sunday walk-in calgary", "open sunday doctor NE" — zero generic waste.
Ads only run 7AM–1:30PM Sundays. Every dollar targets the exact conversion window.
Tight radius around 1905 8 Ave NE — patients who'd realistically walk in.
QR review cards, hours fix, review response workflow running alongside ads.
Competitor analysis, keyword research, account creation, campaign structure approved by clinic.
3 ad groups live: Walk-In Urgent Care, Open Sunday Doctor, Family Doctor Near Me. Call + location extensions active.
34.2% CTR, 93 clicks from 1,247 impressions. Hours hours discrepancy identified in GBP — fixed same day.
3 underperforming broad keywords paused. "NE Calgary walk-in" added as new term. Bid adjusted for 9–11AM peak.
QR cards at reception. Review response templates deployed. Target: 4.2★ within 6 months.
The ad gets the click — but then the patient opens Google Maps. What they see: 3.1★ from 186 reviews vs a leading competitor's 4.7★ and thousands of reviews. Many leave before reading a single review.
Research shows 4.0★ is the threshold where patient hesitation drops significantly. Below 4.0, patients actively seek alternatives. Our ratings strategy runs alongside the ad campaign to close this gap.
| Period | New Reviews Needed | Monthly Ask Rate |
|---|---|---|
| Month 1 | 15–25 reviews | QR cards + verbal |
| Month 2–3 | 30–50 reviews | + SMS follow-up |
| Month 4–6 | 60–100 reviews | Full cadence |
Reaching 4.2★ requires ~180–220 new 5★ reviews. At 30–40/month with consistent asking: achievable in 6 months. A rating increase from 3.1 to 4.0 is estimated to lift walk-in conversion from ad clicks by 25–40%.
We'll run the same analysis for your location, your competitors, and your patient catchment — free, with no obligation.