No listicles. Things we've had to work out ourselves while running accounts for independent practices.
Google's prescription-drug rules and Health Canada's limits on advertising injectables, and how Canadian clinics can still advertise anti-wrinkle treatments on Google.
What med spas pay per click and per lead, how much budget you actually need, and a four-step way to work out your own number before you spend a dollar.
A good click-through rate with no bookings almost always points to what happens after the click. The seven usual culprits, and how to fix each one.
A breakdown of the two costs nobody separates: what you pay Google and what you pay to have it managed. With real click costs and what a sensible first month looks like.
Six reasons a practice is invisible in search results, in the order they're worth checking — and how to tell which one is actually your problem.
Medspa advertising sits at the intersection of Google's healthcare policy, FDA rules on prescription treatments, and state board standards. Here's how to run ads inside all three.
Leave your name and number. We'll call you back, go through your Google Ads account with you, and tell you plainly what we'd change — what's wasting money, whether the tracking works, and what your cost per patient should be. No charge and no obligation, whatever you decide afterwards.