01
Day 1
Free
Discovery

Free Audit & Clinic Profile

We start by understanding your clinic — not by selling you a package. A 30-minute call with a Stickercast specialist covers everything we need to build a campaign that actually works for your patient base.

What we review

Current Google Ads account (if any), Google Business Profile, clinic hours, services, target patient type

Competitor analysis

We identify who else is running ads in your area, their keywords, and where you can capture their patients

Keyword opportunity map

We pull search volume and CPC data for clinic-specific terms in your postal code catchment

Your deliverable

A written audit summary — whether you sign up with us or not. No sales pressure.

02
Day 1–2
Included
Build

Campaign Architecture & Ad Copy

Once you approve the plan, we build your full campaign structure. This is where clinic-specific expertise matters — generic agency templates don't understand how patients search for walk-in care.

Ad group structure

Separate groups for: urgent walk-in, specific services (e.g. Sunday hours), family physician, and branded terms

Keyword strategy

Tightly matched keywords, negative keyword lists to block irrelevant traffic (e.g. veterinary, dental, pharmacy)

Ad copy

Responsive search ads with clinic-specific headlines. You review and approve before anything goes live.

Extensions & targeting

Call extension, location extension, sitelinks. Radius targeting around your clinic. Ad schedule matching your open hours.

03
Day 3
Launch
Launch

Campaign Goes Live — AI Takes Over

With your budget set and ad copy approved, we publish the campaign. From this moment, the Stickercast AI agent begins its continuous monitoring and optimization cycle.

Budget confirmation

You set the maximum daily budget. We never spend more than you approve. No surprises on your Google invoice.

First 48 hours

The AI monitors closely, identifies which keywords are getting impressions vs. clicks, and begins early optimizations.

Live confirmation

We send you a launch confirmation with a link to your live campaign and a preview of how your ads appear to patients.

Your dashboard access

Read-only access to your Google Ads account and a Stickercast performance summary, updated weekly.

04
Ongoing
Monthly
Autonomous Management

Continuous Optimization & Monthly Strategy

This is where Stickercast earns its keep. The AI works every day; you review outcomes weekly and weigh in on strategy monthly.

Hourly monitoring

Bid adjustments, budget pacing, keyword performance — updated every hour the campaign is running.

Weekly email report

Plain English summary: what worked, what changed, what to expect. No jargon, no dashboards required.

Monthly strategy call

30-minute review with a Stickercast specialist. Discuss new campaigns, seasonal patterns, budget changes.

No lock-in

Cancel with 30 days notice. Your campaign data stays in your Google Ads account — it's always yours.

What the AI watches while you're busy seeing patients

Six optimization signals, checked continuously. Problems are caught before they cost you money.

📊

CTR by Keyword

Keywords with <1% CTR after 50 impressions are flagged for removal or bid adjustment.

Checked hourly
💰

Cost Per Click Trends

When average CPC rises above threshold for your target terms, bidding strategy adjusts automatically.

Checked hourly

Ad Schedule Performance

Which hours and days produce the most clicks? Budget shifts toward your highest-conversion time windows.

Updated daily
🚫

Negative Keywords

Search terms that trigger your ads but don't convert (wrong intent, wrong geography) are blocked.

Updated daily
📍

Geographic Performance

Which postal codes in your radius produce actual walk-ins? Bids adjust by location zone weekly.

Updated weekly
🏁

Competitor Activity

When a competitor increases their spend or launches new ads, we detect the shift and respond.

Updated weekly

Things clinics ask before signing up

Do I need an existing Google Ads account?

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No. We create a new account under your Google login, or we work with your existing account if you have one. All campaigns remain in your name and ownership at all times.

What's the minimum ad budget?

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We can work with as little as $5/day for single-campaign setups, though $10–15/day is where we consistently see meaningful results for walk-in clinics. The Stickercast management fee is separate from your ad spend.

Who owns the campaign and data?

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You do. Your Google Ads account, your campaigns, your data. If you ever cancel, we remove our manager access and your full campaign history stays in your account.

How does the AI actually optimize?

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Stickercast connects to your Google Ads account via the official API. Our AI agent reads performance data hourly and makes approved optimization actions — adjusting bids, pausing underperforming keywords, updating negative keyword lists — based on rules and thresholds we configure during onboarding. Any structural change (new campaigns, new ad copy) requires your approval.

What if my Google rating is low?

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We address this directly. A low Google rating (below 4.0★) significantly reduces the conversion rate of ad clicks into walk-ins. Stickercast includes a ratings strategy alongside your ad campaign — review response templates, a QR code reception card, and a monitoring system to track rating improvement over time.

Do you work with non-clinic businesses?

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We work with medical clinics and local service businesses across North America. Our campaign structures are built specifically for healthcare — walk-in clinics, family physicians, specialists, and allied health — and outperform generic agencies in every market we enter.

Ready to start? The audit is free.

We'll show you what your campaigns could look like before you commit to anything.