Then checked every working day after that. No six-week onboarding, no discovery deck, no month-long silence before the first ad runs.
We open your account (or start clean if there isn't one), pull the search terms report, and find where money is leaking. Then we map the campaign: which services get their own campaign, which keywords are worth bidding on, what the service radius should be, and what a realistic cost per enquiry looks like for your specialty. You get that review in writing whether or not you continue.
Ad copy written against your actual services, not a template with your name dropped in. Conversion tracking installed for both calls and form submissions, then tested to confirm it fires. A dedicated landing page built and hosted by us, so the click lands somewhere built to convert rather than on a homepage with eleven navigation links.
Campaigns go live. From the first hour we're watching search terms and pacing, because the first few days of a new campaign produce the most wasted spend and the most useful data. Negatives get added immediately rather than at a first-month review.
Search terms, wasted spend, budget pacing, bid performance, disapprovals, tracking health. Every working day. Plus a monthly report in plain English: how many enquiries, what each one cost, what changed and why.
This is the difference that costs agencies the most to offer and clients the most to go without. A monthly cadence means a mistake runs for four weeks. Here is the actual checklist.
Every term that triggered your ad, read daily. Irrelevant ones become negative keywords the same day instead of spending for another month.
Clicks that cost money and produce nothing. Job seekers, price shoppers, students, people looking for free care. Caught early, they stay small.
A daily budget exhausted by 11am means your afternoon searches never see your ad. Pacing is checked so spend lands when patients actually search.
Healthcare ads get flagged for wording nobody expected. A disapproved ad is a dead campaign until someone notices. Same-day catch, same-day fix.
A website change can silently strip the tracking tag, and the account keeps bidding blind. We verify it still fires daily.
A competitor raising bids can quietly push you off the first page. Visible in a day, not at the end of the month.
On Multi, calls are recorded and reviewed so you can hear which ads produce real patients rather than wrong numbers and sales calls.
Clicks arriving but nobody booking means the page is the problem, not the keyword. Tracked separately so we fix the right thing.
The cost of any mistake in a Google Ads account is time multiplied by budget. A wasteful keyword caught on day one costs you a day. The same keyword caught at a monthly review has spent for thirty. Most of what we fix isn't clever — it is ordinary, and it is only valuable because somebody looked.
We build the campaigns, install the tracking and run the account for a full month before we charge you anything. Billing starts in month two.
Three quick fields. We'll call you back within one business day.
Three business days from the point we have Google Ads account access and your list of services. Day one is the account review and campaign architecture, day two is ad copy, conversion tracking and landing pages, day three is launch and monitoring. The main thing that delays it is waiting on account access.
Read access to your Google Ads account if you have one, a list of the services you want patients for, your service radius, and your phone number and booking process. That is it. No discovery workshop, no brand questionnaire.
Someone opens the account every working day and checks the same list: new search terms, wasted spend, budget pacing, bid performance, ad disapprovals and whether conversion tracking is still firing. Anything wrong gets fixed that day rather than waiting for a monthly review.
Because the cost of a mistake is time multiplied by budget. A bad keyword found on day one costs you a day of spend. The same keyword found at a monthly review has spent for four weeks. Most of what we fix would never have been found on a monthly cadence.
No, and you should not give that to anyone. Google Ads has proper access sharing — you grant our manager account access from your own account, and you can revoke it in two clicks at any time.
Thirty days notice. You revoke our access and everything stays exactly where it is, because it was always in your account. No migration, no export, no handover fee.
Leave your name and number. We'll call you back, go through your Google Ads account with you, and tell you plainly what we'd change — what's wasting money, whether the tracking works, and what your cost per patient should be. No charge and no obligation, whatever you decide afterwards.