IPL is searched by concern far more than by name, and demand rises sharply after summer. We run Google Ads around those concerns and time the budget to the season.
Name, clinic and a number. We'll call you back within one business day — free, no obligation.
Confusing terminology, device shoppers and strong seasonality.
“IPL” is also used for at-home hair removal devices. Without filtering, a lot of clicks are device shoppers.
People search “sun spots on face”, “rosacea treatment” or “broken capillaries”, not “photofacial”.
Most IPL is booked in fall and winter, after summer sun damage and before the next summer.
IPL isn't suitable for every skin tone, so ads need to set expectations to avoid unsuitable bookings.
Concern-based targeting, device filtering and a seasonal budget.
Sun damage and age spots, redness and rosacea, and broken capillaries, each with its own ad.
At-home IPL and hair-removal device searches excluded from day one.
Budget weighted to post-summer months when demand peaks.
Ads tested with three-session packages, which is how most clients need it.
| Search intent | Example terms | Worth bidding on? |
|---|---|---|
| Searches we target | IPL photofacial [city], sun spots removal face, rosacea treatment [city], broken capillaries face, age spots treatment, redness treatment face, photofacial near me | Yes |
| Searches we block on day one | at home, IPL device, hair removal device, ulike, philips lumea, review, buy, jobs | Never |
The same six things on every account, whatever treatments you offer.
Search terms, bids and budget pacing are checked daily, so wasted spend is cut within a day, not at the end of the month.
The Google Ads account is created in your clinic's name. If you leave, you keep every campaign, keyword and conversion history.
$497/month. No percentage of ad spend, no setup fee, no long contract.
Keywords, ads, landing page and conversion tracking set up and running within three business days of your go-ahead.
We don't sell SEO, social or websites as a bundle. One channel, done properly.
Your first month of management is free. If it isn't worth paying for, you walk away and keep the account.
Then reviewed every working day after that.
We call you, look at what you offer and where, and tell you plainly what search demand looks like for your treatments.
We set up the campaign, write the ads, build negative keyword lists and connect conversion tracking to your booking form and phone.
Ads go live within 3 business days. You see every keyword, ad and dollar in your own account.
We review search terms and costs every day and send a plain-English monthly report: spend, enquiries, cost per enquiry.
We build the campaigns, install the tracking and run the account for a full month before we charge you anything. Your ad budget is separate and paid directly to Google.
Three quick fields. We'll call you back within one business day.
Yes, but we usually lower spend in summer when clients are advised to avoid sun exposure, and increase it from September.
It depends on your city and treatments. Most single-location clinics start somewhere between $1,000 and $3,000 a month in ad spend. On the callback we'll look at search volume in your area and give you a number with reasoning behind it, not a guess.
No. Management is month to month, and the first month is free. Cancel any time and keep the account.
You do. It's created in your clinic's name and billed to your card. We're added as managers, and you can remove us whenever you like.
Your treatment list, prices you're comfortable advertising, service area, and access to your website so we can add conversion tracking. We handle the rest.
Leave your name and number. We'll call you back and tell you plainly what we'd do for your clinic. No charge and no obligation.